Four Ways Pizza Brings Steady Business to Restaurants

Pizza can fill an important role in a restaurant kitchen by both driving consistent business and helping control preparation time and manage cost by using available kitchen ingredients.

Pizza has been an American staple since its arrival in the late 19th century in cities with large Italian populations such as New York City, Chicago, Philadelphia, and St. Louis.  Pizza sales began as peddlers walked the streets with metal washtubs filled with pizzas and selling them for two cents a slice¹.  What can pizza do for your foodservice business?  With its universal appeal and virtually limitless choices of toppings and sauce styles, it can fill an important role in your kitchen by both driving consistent business and manage cost by using available kitchen ingredients. Here are four ways to expand menu options without too many additional SKUs.

Did you know that 93% of all Americans eat pizza at least one time a month²?  All of this demand for pizza warrants a fresh perspective on how to best cater to that critical segment of the dining population. Pizza isn’t just for lunch or dinner. Consider breakfast pizza. Tapping into the breakfast segment can increase traffic resulting in a more profitable bottom line.  And why not consider serving breakfast pizza for dinner?  This breakfast for dinner trend continues to grow and has blurred the lines between traditional foods served in exclusive time segments and crossover dishes finding new life no matter what time of day they are served³.

Pepperoni remains the most popular type of American pizza topping, but consumers are looking beyond pepperoni to new pizza horizons.  New twists on pizzas is fusion – featuring Latin, Asian, and Greek inspired toppings and sauces – to expand the pizza audience in delicious ways. It can be as simple as using an Asian-inspired sauce, like Sweet Thai Chili (with grilled shrimp, sliced jalapenos, fresh chopped green onions and mozzarella) to add Asian flare to your menu. Specialty pizzas can appeal to multiple consumers – those seeking pizza and Asian food lovers alike.  Do you have the basic ingredients for a Mexican dish?  With a few ingredients, making a taco pizza with taco meat and salsa, lettuce and tomatoes is an easy menu extension.

Looking for more unusual, seasonal spins on pizza?  Butternut Bourbon Tavern Flatbread is a rich, crispy flatbread crust with squash, arugula, and baby spinach with an easy Bourbon Sauce as the base for this fresh pizza creation which is accented with goat cheese and olive oil.  Suddenly, new tastes and seasonal, fresh ingredients along with different sauces give customers exciting new pizza options. And expanding on seasonal ingredients, consider apples. A Steak Apple Walnut Blue Cheese Pizza rounds out any pizza menu with shredded steak, apples, and baby spinach.  The rich tastes of hearty steak and crunchy apples brings unique flavor to an old favorite.  This would be a perfect fall creation: a new comfort food creation.

What about a white pizza instead of the traditional red, tomato-based sauce? Using a creamy Alfredo sauce works well to create a more elegant pizza offering. You can use just about any topping on a white pizza that you would use on a red sauced pizza. It can be topped with chicken for a White Chicken Pizza or with shrimp for a Seafood Pizza. The sauce is also very accepting of add-in ingredients like basil pesto, minced garlic, or dried dill to really pop the flavor and create a signature taste that customers can only get from your restaurant.

From its humble beginnings being sold out of washtubs in New York City to the evolution of an entire menu of options, pizza continues to keep guests coming back for more.  More options, more sauces, more recipes…the possibilities of pizza creations are as endless as the ingredients in the kitchen.

Resources

¹”The History of Pizza.” Wikipedia. http://en.wikipedia.org/wiki/History_of_pizza. Accessed 9 October 2014.

² The Editors of Publications International, Ltd. “Twelve Facts About Pizza.” Howstuffworks. http://recipes.howstuffworks.com/fresh-ideas/dinner-food-facts/12-facts-about-pizza.htm Accessed 9 October 2014.

³”Restaurant.com Predicts the Top Food and Restaurant Trends for 2014.” Restaurant.com. 14 January 2014. http://www.restaurantnews.com/restaurant-com-predicts-the-top-food-and-restaurant-trends-for-2014/. Accessed 9 October 2014.

It’s Time to Dress It Up For Business: Is Your Salad Ready?

New research shows that opening the door to the thriving soup and salad market can bring in additional sales. Technomic, a leading research group for the foodservice industry, found that 43% of consumers chose a certain restaurant based on their salad options alone. It is important for us in the foodservice industry to recognize these emerging trends so that we stay informed and offer what today’s consumer is demanding.

Fast casual restaurants, the fastest growing segment of the restaurant industry, have profited from offering “Signature Salads”. Salads encompassing exotic lettuces, meat or seafood toppings, nuts and berries, and a wide variety of cheeses suggest higher-quality ingredients; giving off the aura of nutritious and satisfying. Another key part of the emerging demand for salad is for the flavorful dressings that compliment them. Dressings are no longer relegated to “on the side” but instead have become the cornerstone of a salad.

Asian Chicken Salad
Asian Chicken Salad

Ethnic offerings entice tired palates to try an alternative twist to a safe favorite. For example, Foothill Farms® Avocado Ranch Dressing elevates the ever-popular ranch to a more complex, gourmet offering. This dressing compliments the Mexi-Cali Cobb Signature Salad, a blend of fresh baby spinach leaves, black beans, grilled shrimp, and pureed avocado. A second signature salad utilizing Ranch Dressing as a base is the popular Asian Salad. Our Wasabi Ranch Dressing gives romaine lettuce, grilled or smoked chicken, cilantro, wonton strips, purple cabbage, and sesame a spicy kick (another trend for 2014)! If peppery makes you cautious, chefs use our 1000 Island or Honey Mustard Dressing mix to create an Asian Dressing that gives taste buds a sweeter, honey-ginger fix. Another “Signature Salad” that pleases the less adventurous eater while still encouraging the desire to branch out is a steak, ham, or bacon topped salad. These salads draw guests looking for lower carb options but who aren’t ready to sacrifice the “meat” on their plate. Foothill Farms® Blue Cheese Dressing drizzled atop mixed herbs, roasted red peppers, provolone cheese, red onions, seedless cucumbers, and sliced cherry tomatoes, adds just the right amount of hearty and tangy to satisfy the inner lumberjack.

Steakhouse Blue Cheese Dressing
Steak Salad with Blue Cheese Dressing

Last but certainly not least, especially with the growing trend of vegan and organic-demanding consumers, is the vegetarian garden salad. Fresh from the farm rules the day when salads offer a variety of lettuces, herbs, peppers, mushrooms, berries, fruits, onions, and squash. Our Lido Italian Dressing & Seasoning mix allows you to create your own “Signature Dressing” by adding your choice of vinegars – wine, balsamic, or white. If your goal is green (no pun intended), adding “Signature Salads” to your menu is a sure way to tempt your patrons’ taste buds and keep them coming back for more! Using dry salad dressing mixes like Foothill Farms®, allows foodservice professionals to create multiple varieties of gourmet. For more salad recipe ideas, please visit http://www.foothillfarms.com/recipes.

Strawberry Spinach Salad with Raspberry Vinaigrette
Raspberry Vinaigrette served atop fresh strawberries on a bed of spinach leaves

Healthier Choices with Flavorwise™

It’s not just about doing the right thing, it is about embracing it! Meaning we all know that eating healthy is the right choice for our bodies but unless we do it, it’s just talk. As foodservice professionals, we want to walk that walk with our customers and our customers’ customers.

Foothill Farms® Flavorwise™ products were created to help reduce sodium, trans fat, saturated fat, calories, cholesterol and MSG on restaurant menus. Many products are gluten-free. We want to help our customers meet school and healthcare nutritional guidelines as well as support restaurants that desire a lighter menu. Currently, there are 29 products that house the green Flavorwise™ flag.

According to a recent study by The Port Washington, a N.Y.-based market research firm, menu innovation and older consumers’ increased spending are among the top 10 trends shaping the restaurant industry in 2014.

29 products house the green Flavorwise™ flag.
Reduce sodium, trans fat, saturated fat, calories, cholesterol and MSG on restaurant and K-12 menus.

Our country’s aging population is not cooking. They are going out for meals which translates to our responsibility to meet their dietary restrictions or special diets. Many seniors are watching their cholesterol, blood pressure, blood sugar, as well as overall fat content and calories. Paying attention to the trends, restaurants can attract repeat business by posting nutritional information (calories, sodium, fat) on their menus or by offering a special “healthful” menu section for those conscious of their diet.

“Consumers’ interest in healthful meal options is tied to the health needs of boomers and older individuals, the growth in ethnic groups accustomed to fresh food preparation, and greater awareness of the need for and benefits of healthful eating among younger patrons. As an example, NPD found a growing number of consumers who prefer gluten-free foods, not because of required dietary restrictions, but because of the benefits of overall more healthful eating.” (Ruggless, 2013)

Expanding our sauces, seasonings, salad dressings, and gravies within the Flavorwise™ label allows foodservice operators to explore healthier versions of their current menus without sacrificing taste or having to leave Foothill Farms® for a different brand. We’ve got “healthy” covered! For more information on Flavorwise™, please contact your foodservice broker or contact us.

Ruggless, R. (2013, December 16). 10 trends shaping the restaurant industry in 2014. Retrieved from Nation’s Restaurant News: http://nrn.com/food-trends/10-trends-shaping-restaurant-industry-2014?page=1