The search for predicted food trends, kitchen shortcuts and new sales strategies correlates with the beginning of a New Year. Foodservice professionals never slow down, especially not during the holidays. Now it’s March and possibly you’re ready to start working on efficiency, new recipes, and boosting check averages. We asked Chef Rob Corliss, a 3x James Beard House guest chef, to provide our readers with helpful kitchen and culinary tips.
Tip #1 – Maximize efficiency by organizing dry food storage by categories – menu categories or 5 tastes categories (salt, sour, sweet, bitter, umami) labeling shelves, grouping similar items together, storing goods in the same location every time, storing most used goods in the most accessible area and following FIFO. For safety, place heaviest goods on lowest shelves.
Tip #2 – Versatility coupled by heat with flavor is the real story behind the mega-success of sriracha. Consumers crave bold flavor with complexity and the American palate demands more than just heat. Leverage these attributes and look for savory-sweet-spicy sauces to be the next big thing!
Tip #3 – A focused slimmed down menu, strategically developed and executed, can address and deliver on the growing consumer demand for variety. The key is to creatively optimize SKU’s/flavors across menu categories, creating bold and diversified menu offerings. Incorporating seasonal flavors and/or LTO’s is another menu strategy to bring perpetual “new news.”
Tip #4 – The key to reducing food costs takes a multi-faceted approach and constant attention. Track and address your cost of goods, food storage, inventory management, prep levels, waste & proper food costing. Optimize menu positioning and pricing by evaluating the stars, dogs and workhorses on your menu, then drive sales!
Tip #5 – Health and indulgence can strategically coexist on a menu, as life is about balance and so is menu development. Consumers now expect it! They are driving the trend towards health/wellness to be elevated to deliver quality, authentic, craveable on-trend flavors. Independents and the fast-casual segment are leading this innovation.
Tip #6 – Trends ebb and flow, but classic comfort foods are always in style because they strike a deeper, nostalgic emotional connection with consumers. Menuing a comfort food as is for retro appeal or staying relevant with an updated regional, global or healthy twist can be a recipe for success.
Tip #7 – The guest experience, value and consistent food quality are integral tools for driving check averages. Additional tactics are bundling, educating FOH staff, training on upselling, competitive pricing structures, menu verbiage, variety with menu price points, maximize and feature beverages, leveraging trends and using seasonal LTOs to generate traffic.
Tip #8 – FLAVOR is what everyone craves! Craveability = understanding + executing the art & science of flavor. Flavor = complementary appeal (visual impact of food, actual & expected temperature, texture contrasts, opposing attractions, emotional connections) + aroma (80% of flavor) + taste (balancing sweet, sour, salty, bitter, umami).
Corliss has over 20 years of experience across multi-disciplines that include running world class resort hotels, launching new restaurant concepts, working in top foodservice marketing agencies and currently owning his own culinary consulting company, ATE – All Things Epicurean http://www.7ate9.biz.