Ketchup originated from ke-tsiap, a pickled-fish condiment in 17th century China that eventually evolved to a tomato-based blend created by late 1700s New Englanders. From its beginning, ketchup blended with ingredients from mushrooms to exotic spices was common and often an indicator of the flavors of the region. In recent history, the ketchup standard has become somewhat uniform; a familiar staple in kitchens across the nation. We are here to tell you, times are a changin’. The virtual lid is about to explode off the ketchup bottle and a multitude of flavor blends will be trending, much like its condiment counterparts – mustard, mayonnaise and hot sauce.
What does a new ketchup blend consist of? The possibilities are numerous and make it a wow experience customers crave. Spicy ketchups are easily made with chipotle, jalapeños, or by adding a tangy barbeque sauce. These additions are simple and produce a big impact on the plate when served with fries and a traditional sandwich or burger. Experimenting with sweet ketchups could lead to tasty creations such as raspberry or cherry ketchup, possibly served with sweet potato fries. A simple addition of a few new ingredients like fresh minced garlic, horseradish, or hot sauce can add a new level of dipping enjoyment for consumers. Imagine a plate with small ramekins of variations of ketchup in a clock formation, ranging from sweet to spicy depending on the added ingredients. Pairing food with ranges on the “ketchup clock” provide a unique, gourmet experience with a common condiment.
Another trend in ketchup creation is to include larger add-ins such as roasted beets, sautéed zucchini, mushrooms, water chestnuts, or even nuts to add richness to a condiment dip or topping. Imagine a juicy burger with a zucchini ketchup topper…yum! Any idea to combine the familiarity of a dish with a simple little twist is the difference between ordinary and extraordinary. For bacon lovers, why not mix a little bacon, spices, and ketchup to serve with waffle fries? The buttery, sweet texture of pine nuts could pair with cilantro ketchup and be served alongside a host of menu items. One great combination that could lead to another idea to keep the dishes exciting for guests.
A recent study of consumer flavor trends indicates that two in five people say they are willing to spend more on meals that showcase new and interesting flavors, which suggests operators have substantial room to experiment. Of course, Foothill Farms has a few easy ways to zip up ketchup with products that have been popular for kitchens and guests alike. Adding a dry mix to ketchup is a reliably delicious way to stay up-to-date with the trends customers will be looking for in the near future. And operators can compete for traffic by positioning themselves as offering an upscale experience at an affordable price. Redefining ketchup could easily redefine the popularity of any foodservice menu.